The Extinction of the Trifold
From childhood treasures to modern marketing headaches, the tri-fold brochure is fading away. Discover why digital viewing, printing challenges, and brand integrity are pushing this classic format toward extinction—and what you should use instead.
The Presidency: What you need to know
Taking on the presidency of an organization is a major commitment. Before you accept the gavel, make sure you know exactly what you’re walking into with these four essential fiscal and operational questions.
The Vibe Matters
Just inviting a member of a targeted group isn’t enough—your culture has to back up your intentions. Patricia Troy shares a personal story of feeling out of place at a professional event and explains why how an organization makes us…
Board Elections – Smart Strategies
An effective board is the backbone of any successful organization, but high-performing boards don’t just happen by accident. From structuring your Nominating Committee to avoiding “panic picks” for key roles, this guide explores the essential strategies for conducting fair, professional,…
Allied Foundations: Easy Money?
Is launching an allied foundation a good idea? The answer is a definite “maybe.” While foundations offer unique opportunities for grants and educational support, they are not a source of “easy money.” We explore the essential steps for building credibility…
Slow Start – Poor Outcomes
Don’t let a slow start ruin your next event. This post explores why the first few months of planning are the most vital and how delays in choosing dates or venues can lead to poor attendee experiences and lost revenue.
Living in the Present
Challenging times require a new perspective. While older leaders may long for the “glory days,” today’s associations must reinvent themselves to survive. We explore ten actionable strategies to help association boards and management align their goals and thrive in the…
Scope Creep: The Biggest Challenge for AMCs
Scope creep—the gradual addition of tasks without extra compensation—is one of the biggest challenges for Association Management Companies (AMCs). While often unintentional, this cycle can lead to financial losses, team burnout, and disrupted client relationships. Learn why scope creep happens…
The [***] Financial Reports
Many board members find nonprofit financial statements intimidating. Learn how to move past the “glaze” and focus on the key numbers that tell the true story of an organization’s health.