Growing association membership requires answering a fundamental question: what’s in it for me? Learn how leveraging member personas and AI tools can help your organization map pain points, segment messaging, and drive recruitment across different career stages and demographics.
Discover effective strategies for structuring association committees to boost member engagement and retention. Learn key practices for committee success and top mistakes to avoid.
Revenue from dues is the lifeblood of most associations, but modern expectations demand instant gratification. Discover why syncing your membership data with financial processing is critical to avoiding member frustration and streamlining operations.
Is cutting back on awards really a good idea? While some see them as a drain on time and budget, awards are vital for member engagement and retention. Discover 10 reasons why recognizing excellence is one of the best investments your organization can make.
Just inviting a member of a targeted group isn’t enough—your culture has to back up your intentions. Patricia Troy shares a personal story of feeling out of place at a professional event and explains why how an organization makes us feel is often the deciding factor in the decision to join.
Struggling with membership growth? Most associations face common hurdles like “time poverty” and shifting generational values. Learn why building meaningful friendships and setting realistic retention goals is the “glue” your organization needs to thrive.
Organizations can cure the loneliness epidemic by offering members opportunities to work on a common cause and build friendships.
