Reactive or Proactive?

Organizations vary in their approach to advocacy. Some are just reactive and some are also proactive.

Let’s look at each approach.

Reactive 

  • Relies on lobbyist to screen Bills for consideration (if they can afford a lobbyist.)
  • Gets information on pending state Bills from a national affiliate.
  • Joins a collaborative effort with other organizations who have the same position on the issues
  • Hires a lobbyist for just a short engagement to fight a Bill.
  • Contacts members asking them to contact their representatives.
  • Has a methodology in place for quick action without layers of approval.

Proactive

Everything in reactive, PLUS 

  • Keeps in touch with colleagues in other states about Bills filed in their states. 
  • Publishes a legislative agenda (a great first step to becoming proactive.)
  • Hosts a legislative dinner or reception for members of key committees.
  • Looks for templates for model legislation 
  • Works with other groups with similar interests.
  • Has a system in place for reaching out quickly to members with tools to facilitate member input.
  • Hosts educational events about complex issues.

Clearly, it is more costly to be proactive than reactive. On the other hand, taking the head-on challenge of getting positive legislation passed is more fulfilling than blocking a Bill one year, to see it come back the following year. Advocacy is a great way for members of all ages to become involved.

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